This week we are looking at different business models.
A business model is the method of doing business by which a company can sustain itself.
Brokerage: brings buyers and sellers together and facilitates transactions. The broker will usually charge a fee for the transaction it enables. Examples of a brokerage model is a transaction model like paypal or an auction broker like ebay.
Advertising: it is a form of promotion which uses the web to deliver messages to attract customers. The web provides content and services where the advertisements are placed in the form of banner ads.
Infomediary: is characterised by the capture and sharing of information. This can occur when registration is a requirement for viewing or downloading information from web sites. Data collected from this registration may capture contact details and consumption details which, when analysed, can be valuable for marketing purposes. A popular infomediary model is the reward cards retailers and supermarkets are issuing to customers that offer discounts for a certain amount of points and up to date VIP sales catalogues.
Merchant: internet based merchandising and the best example to give is Amazon.com.
Manufacturer (Direct): is when the manufacturer sells directly to the buyer. Transactions can include purchases, leases or licences. An example of this is Dell Computers.
Affiliate: A website that concentrates on retaining a certain group of people by continually up grading their services and content to meet the people’s needs and interest. Once they obtain a large number of regular visitors, they can generate revenue by adding links to merchants that the users would be interested in. Enables a firm to generate revenue streams of hundreds even thousands of items without carrying any inventories.
Above: Example of an Affiliate Model.
Community: is a method of developing online presence where several individuals and/or groups are encouraged to join and participate in ongoing interaction for a common purpose. For examples of thriving community models click on the following link: http://www.feverbee.com/2010/11/15-examples-of-thriving-online-communities.html
Subscription: when a customer must pay a subscription price to have access to the service. This model was pioneered by magazines and newspapers but is now a common business model for many businesses. Research shows (http://www.mequoda.com/articles/subscription_websites/the-five-most-profitable-subscription-website-business-models/?floater=99) the five most popular models for subscription are newsletters, trade associations, career advancement, personality based, downloadable library.A good example of a subscription model is CPA Australia, http://www.cpaaustralia.com.au/cps/rde/xchg
Utility: Based on the concept of metered use where people pay for the service as they use it; like our gas and electric bills. An example of an utility model would be internet access or a telephone service via an online network.
RESOUCRE LIST:
THE TECHNOLOGY REPORT
Spend some time looking at the Technology report, particularly the country profiles and rankings. Use some of the data analysis tools to answer the following -
1) What is the Mobile phone use /100 population - compare Australia, USA, China, India, Your Country
2) Internet use / 100 population - compare Australia, USA, China, India, Your Country
3) Compare main strengths and weaknesses of Australia or your home country in the survey
4) What does the survey suggest to you about the Information Technology readiness of Australian business compared to Australian consumers?
1) What is the Mobile phone use /100 population - compare Australia, USA, China, India, Your Country
2) Internet use / 100 population - compare Australia, USA, China, India, Your Country
3) Compare main strengths and weaknesses of Australia or your home country in the survey
4) What does the survey suggest to you about the Information Technology readiness of Australian business compared to Australian consumers?
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