Week Two: Search

Part 1 - Navigation

One of the biggest challenges for businesses and customers alike is navigating the Internet.
This week please answer the following questions on your blog -

1) Listen to the podcast on Navigation which can be found on the Digital Enterprise Page        
    (Google - the digital enterprise). 

a) What are the four (4) main points Michael Rappa makes about search? 
     Please write them on your blog page. 
     
     Michael spoke of search as an ever growing vast storehouse of information.
     He explained the effects that paid placement advertising has on our searches as well as how  
     in experienced we are when searching the internet.
     The four main search components of search are:

1. Database 
2. Collection mechanism for adding data to the database.
3. Search protocol which enables users to query database.
4. Ranking algorithm that determines how results are represented to the user.                                      

     If you would like to learn more about the four components of search please visit

     http://digitalenterprise.org./index.html 

b) Watch or read the Marissa Mayer interview. Marissa says 'search is in its infancy'. 
    Do you agree or disagree with this statement? 
    What is your personal experience with search?  
    There are no right or wrong answers here, I just want your opinion.

     I do agree. I can remember as a teenager having to ask my parents for permission to use the   

     land line house phone if I wanted to call a friend, but today teenagers view having a phone as
     a human right!
     Technology has changed significantly very quickly which only leaves me with the   

     question 'I wonder what's next? Marissa spoke of voice break through happening
     in 5-10 years and vision break through in 10-15 years and I do not doubt her.
     When Marissa spoke of being able to GPS where your friends are, i thought  'that's a little bit
     creepy'....but, as a parent I thought 'Excellent!!!!'

     My personal experience reflects what Michael said about inexperienced users.
     When searching the net, I type in one word and expect Google to find me the right answer!
     If I took Michael's advice and learnt  'the syntax or logical expressions to target search
     for more accurate results', then I probably wouldn't get as frustrated.

Part 2 - History of the Internet

2) Please watch the Bill Joy video, and it will give you a good background 
    to the Internet and particularly to the emergence of the World Wide Web.

From the video - answer (on your blog page) -

a) So what are the 6 webs?

1. Here Web- which is the internet that is always with you like your mobile phone.
2. Far Web-is when you are sitting back from the screen and using                                                       a remote control like when you are watching tv.
3. Near Web-is when you are sitting at a screen like your laptop
4. Weird Web-is voice recognition which can occur in your car or                                                           with an intelligent system on your phone.
5. B2B: Business to Business- where business machines talk to                                                   other business machines with no consumer interface.
6. D2D: Device to Device- is an internet of sensors displayed in meshes network.

b) Could there be more?

         Yes, as Marissa stated in her interview, 'Nothings impossible'

c) What does it mean for business?

         Never ending opportunities of growth.

         Need to be up to date with new technologies.

         Ability to improve communication internally and externally

         Save time, money and resources

         Access at a distance